Mejuri raises $23M Series B to serve women buying jewelry for themselves

New Enterprise Associates, the 42-year-old venture capital firm, has invested in the $23 million Series B round for Mejuri, a startup capturing millennial women’s penchant for affordable and treat yo’ self type of jewelry rather than diamonds and precious stones for special occasions. It’s the latest instance of startups drawing investor interest with their direct-to-customer retail model. Based in Toronto and Buenos Aires, four-year-old Mejuri designs, makes and sells jewelry directly to women primarily online in addition to two offline showrooms, bypassing middle-person costs. Besides striving for reasonable prices, Mejuri also wants to upend an entrenched practice in its industry. Traditional jewelry, the startup points out, targets men for gifting and makes higher markups acceptable. With its D2C play, Mejuri …

Its a new era for fertility tech

Women’s health has long been devoid of technological innovation, but when it comes to fertility options, that’s starting to change. Startups in the space are securing hundreds of millions in venture capital investment, a significant increase to the dearth of funding collected in previous years. Fertility entrepreneurs are focused on a growing market: couples are choosing to reproduce later in life, an increasing number of female breadwinners are able to make their own decisions about when and how to reproduce, and overall, around 10% of women in the US today have trouble conceiving, according to the Centers for Disease Control and Prevention. Startups, as a result, are working to improve various pain points in a women’s fertility journey, whether that …

Feeling the pressure of perfection and self-comparison on Instagram? This book wants to change that.

Image: Daniela Cadore My Instagram Story persona could not be further from the real me.  She’s chill, constantly smiling and laughing, and always living her best life in some far-flung place that looks as if it were built with the ‘gram in mind. To be quite honest with you, I sometimes prefer her to my IRL self.  Scratch the highly-curated veneer of the 2-dimensional version of the life I purport to lead, and you’ll see someone struggling daily with severe anxiety and low self-esteem. This gaping chasm of difference between these two identities became a source of anxiety for me this summer. “Will people be disappointed when they see I’m not as fun as my Instagram self?” I worried as …